The Marketing Function Essay Example | Topics and Well Written Essays - 1250 words

The Marketing Function - Essay Example Its marketing campaign and service excellence is acknowledged all over the world in the brand of "Singapore Girl". 2. (a) According to Philip Kotler (1980), "effective marketing is based on the right balance of marketing elements, and processes depending on the nature of the product, service or idea being marketed." (Cartwright, 2002) This marketing mix consists of the seven Ps. These are: product, price, promotion, place, people, process, and physical evidence. The marketing mix of SIA has been handled very well as we shall see now. 2. (b) The mission statement for SIA is " We are a global company dedicated to providing air transportation services of the highest quality and to earning good returns for shareholders." (Johnston and Wirtz, 2006) The core values of SIA are: Pursuit of Excellence, Safety, Customer first, Concern for staff, Integrity, Teamwork. The marketing department is responsible for providing the highest quality of service, and find ways to improve revenues of the company. 3. (a) The first step of marketing is to understand the external environment and relate it to the internal environment of the organisation. This involves identifying the core sector in which the organisation falls, e.g. in the case of SIA, it is the aviation sector, but it is involved in operations in other sectors as well such as tourism sector, and transport sector. 3(b) Marketing department next analyses the internal and external environment in which the organisation operates. There are three methods of analysis: BACK (Baggage, Aspirations, Culture, and Knowledge) analysis; PESTLE/SPECTACLES analysis; and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. These analyses are unique to each organisation and an important part of the role that a marketing department plays in an organisation. 3(d) BACK analysis involves analysing the internal environment of the organisation. Analysis of external environment is constituted in SPECTACLES analysis. This acronym stands for Social, Political, Economic, Customers, Technological, Aesthetic, Cultural, Legal, Environmental and Sectoral factors. (Cartwright) 3(f) A SWOT analysis for the organisation brings into focus the Strengths, and Weaknesses of the organisation, and identifies the threats to the organisation and the opportunities open to it. An example of SWOT analysis for SIA is shown below. Strengths 1. Service Innovation 2. Uniform and Branding 3. KrisFlyer programme 4. Cabins 5. Destinations 6. Large fleet Weaknesses 1. High expectations from customers 2. Dealing with 40 governments Opportunities 1. Expansion into new markets 2. Opening of more economies 3. Increase in global tourism 4. Web availability 5. Corporate sales Threats 1. Other Airlines imitating services 2. Other Airlines alliances 3. Overcapacity in Asia Pacific market 4. Understanding the Market 4(a) The next step for the marketing department is to identify the markets it caters to. This involves market segmentation. "The more segments of a market an organisation can service, the less dependent it becomes on the success or

Pantaloon Retail Limited, Marketing Analysis

Pantaloon Retail Limited, Marketing Analysis Future Group focuses most in the retail segment and most of its businesses are built around the same. Future Groups retail network operates 1,000 stores for more than 200 million Indians in 73 cities and 65 rural locations across the country in 16 million square feet of retail space. Some of the most popular retail chains of India like Pantaloons (chain of fashion destinations), Big Bazaar (hypermarket chain), Food Bazaar (supermarket chain) and Central (chain of seamless destination malls) Brand Factory, Planet Sports, ALL, Top 10 and Star and Sitara are managed by Future group. Indias most popular online shopping portal www.futurebazaar.com is also owned by the Future Group. Home building and home improvement products and services are also led through the groups formats, like the Home Town (large-format home solutions store), Collection i (formats specialized for home furniture and home furnishing) and Furniture Bazaar and consumer electronics through eZone and Electronics Bazaar. Aadhaar, Indias leading rural retailing chain has a presence in more than 65 rural locations. It acts as a complete solution provider for the Indian farmer. Pantaloon Retail (India) Limited is one of the leading retailers in India. Mr. Kishore Biyani, is the founder and is famously known as Indias King of Retail. Pantaloon has revolutionized the retail fraternity. With its headquarter in Mumbai, Pantaloons operates multiple retail formats in value and lifestyle segment. Pantaloons plans to increase its retail space to 30 million sq. ft. by 2011. PRIL is sub-divided into: Pantaloons Big bazaar Food Bazaar Fashion Station All Blue sky E-zone Collection 1 Home town Central Mall 2001 Indias first hypermarket chain Big bazaar is launched 2002 Food bazaar, a supermarket chain is launched 2006 Future groups financial arm, Future capital holdings launches two real estate funds Pantaloons High fashion family department, geared toward Indian middle and upper classes. In 2005, pantaloons rolled out a new merchandise and brand communication campaign to position itself as fashion trendsetter appeal to Indias youth. Central Mall It is positioned as a place for shopping, eat and enjoying. Big Bazaar Big Bazaar hypermarket concept was started in 2007 by PRIL. It was designed to integrate elements of an Indian bazaar with recent retailing features like parking of vehicles, AC shopping environment and privilege of replacing merchandise. Food Bazaar The first outlet of Food Bazaar opened in June 2002, within a Big Bazaar store, six month later the chain had grown to 42 outlets: 18 stand alone. Future Groups main businesses are : E-commerce Futurebazaar.com, Pantaloons website has changed the e-commerce business in India. A wide range of products are made available at affordable prices. PC World has named the website as the Best Indian Website for 2007 in the Shopping category. Food In the food section, a lot of options are available like Food Bazaar Chain of large super markets Brew Bar Its a beer bar Cafà © Bollywood -Its a eateries chain which is PAN India Chamosa Snack counter Sports Bar A Bistro which is dedicated to the sports world Fashion Varieties of options are available in this section like Top 10, Central, Blue Sky, Etam, Fashion Station, Gini, Jony, Navaras and ALL. Home Electronics Furniture store called Collection i Electronic goods and appliances store called Electronics Bazaar Electronics Items store called e-zone Home furniture store called Furniture Bazaar One destination for all home needs called Home Town Leisure Entertainment A family entertainment center called Bowling Co. A store offering gaming options from bowling, pool, video games to bumper cars called F 123 Wellness Beauty Health Village Its a yoga center as well a spa Star Sitara: A beauty salon for men and women Tulsi Allopathic, homeopathic and ayurvedic medicinal products are provided Turmeric Beauty products like colour cosmetics, fragrances, herbal and specialty skin items, hair products and bath accessories are offered. Books Music Depot It offers stationary, CDs and books Major Achievements of Pantaloon Retail 2007 International Retailer of the Year 2007 Emerging market Retailer of the Year 2007 According to Hewitt Best Employers Survey Best Employers in India (Rank 14th) 2006 Best Managed Company in India (Mid-cap) for the year 2006 Image Retail Awards for Best Value Retail Store, Best Retail Destination, and Best Food Grocery Store. Retail Black Hole Model The Black hole model is also known as The Retail EST Model. It was developed by J.C Williams Group. According to this model a retailer can win if he is the best in one of the several retail offerings i.e to say that the company is clearly positioned in one or more preferred locations to win and hence they are the strategic differentiators. The losers gravitate to central position, are not best at anything and are sucked into the black hole of retailing We have a store opening virtually every fortnight; I have lost count now of how many I have opened Kishore Biyani Big Bazaar A paradigm shift to the Modern Retail Big Bazaar is a unit of Pantaloon Retail (India) Ltd and caters to the Great Indian Middle Class. It is like an Indian bazaar or mandi or mela, the environment created by traders to give shoppers a sense of moment. The personality of big bazaar is one of an entity being authentically no-frills. The personality of the brand is self expressed by its tagline Is se sasta aur accha kahin nahi It sells a variety of merchandise at affordable rates, the prices of which it claims are lowest in the city. Usually the items are clubbed together for offers as on the lines of Wal-Mart and Carrefour, offer weekend discounts and works on the same economy model as Wal-Mart and has considerable success in many Indian cities and small towns. Food Bazaar format was added as Shop-In-Shop within Big Bazaar in the year 2002. Big Bazaar and Food Bazaar blend the look, feel and touch of Indian Bazaar with modern retail concepts of choice, convenience and quality. PRODUCT MIX ELECTRONICS BAZAAR Television sets Washing Machines Refrigerator Personal Care mBazaar Microwaves Small Appliances Laptops Computer Accessories Kitchen Appliances FASHION JEWELLERY Footwear Bazaar Beauty Care Navara Star Parivar Meena Bindre FURNITURE BAZAAR Living Room Bed Room Kitchen Dinning Rooms Kids Room Been Bags Paintings Decorative Items CHILD CARE TOYS Kids Wear Toy Bazaar Stationary Child Care OTHER SERVICES Mr. right Bakery Loot Mart Tulsi Future Money Future Generally TARGET AUDIENCE Higher and upper middle class customers are the target segment of Big bazaar. Another preferred customer segment is the young and growing population of the country. Big bazaar primarily targets the women folk and home makers who they feel are the primary decision makers. CORE COMPETENCIES Product range consisting of more than 20,000 products. Has a strong supply chain spanning one thousand five hundred cities and towns in India. Big bazaar has tie ups with world leaders in logistical services. Big bazaar has created a helpline for solving the queries of customers. Offers manufacturers guarantee as opposed to sellers guarantee. Good quality at reasonable cost. STRATEGIES: Minimize retailing cost. Minimize operating expenses by employing fewer floor staff -single person for every 500 sq ft. Keep furniture cost to minimum. Cut down expenses related to sourcing by almost 25-30%. Increasing the overall efficiency of logistics by creating mother-hubs all across India for the purpose of sourcing products from regional/local vendors. Slashing channel cost by up to 25%. Economizing Shelf Space Dealing with unsold stock in an effective manner. Ensuring enough pull to snatch away customers from the neighbourhood. Introducing the concept of todays price wherein a products is chosen on a daily basis and sold at lower than usual price. Big Bazaars New Marketing Strategy: A new marketing strategy, based on guerrilla marketing has been launched by big bazaar. The guerrilla force is divided into small groups to selectively attack the target at its weak points. As a part of this strategy Future group has come up with three catchy and cocky advertisement campaigns. Keep West-a-Side. Make a smart choice! Shoppers! Stop. Make a smart choice! Change Your Lifestyle. Make a smart choice! untitleduntitled STRATEGIC ANALYSIS SWOT analysis of Big Bazaar SWOT-BB PEST ANALYSIS Political and Legal Factors: A stable government at the centre creates an encouraging investment climate Problems of getting subsidy from Octrai and on different taxes like land, water taxes A less complicated taxation structure(GST) on the horizon. Problems regarding taking over properties and real estate. Easing restrictions on FDI by the government leading to easier import of foreign consumer goods, thereby bringing variety to the Indian market place. Economical: India is one of the fastest growing economies, next only to China (7-7.5% GDP growth rate). Retail Industry to grow leaps and bounds by 2015 due to the consumption driven economy of the country. Increase in the percentage contribution of the service sector to GDP. Increased emphasis on infrastructural growth in the current 5 year plan will help reduce some of the bottlenecks in the retail segment. Socio-Cultural Factors: Increase in Nuclear families Increase in working womens proposition Life style changes Shift in Product and service preferences Increase in Young population giving the country a demographic advantage Technological: Technological development for fast billing and the service Better applications of information technology in the modern retail industry, like in supply chain management, store management, point of sale and customer relationship management Porters Five Forces Model Por 7 P Analysis of Big Bazaar Product There is a wide range of products on offer at Big-bazaar, ranging from apparels, food, farm products, furniture, child care, toys, etc. Products of all the major brands are available at Big Bazaar. A lot of in house brands (private labels) are also promoted by Big Bazaar. Price The tag-line of Big Bazaar is Is se sasta aur accha aur kahin nahi. The model on which Big bazaar works is one of economies of scale. Maximum Market Share (market penetration pricing) is the major objective of pricing at Big bazaar. Place Big-bazaar has a pan India presence with more than seventy-five outlets spread across fifty cities. Big Bazaar has presence in almost all the major Indian cities. Kishore Biyani is very aggressive when it comes to expansion plans of Big bazaar. As per Biyani, the cost of real estate should preferably be less than 5% of total sales of store if one wants to provide maximum benefit to customers. Securing spaces before other retailers join in has been a strategic decision of Big bazaar which has resulted in cost-saving. Promotion Many novel cross sell and upsell strategies have been developed by Big bazaar in Indian retail market. Big Bazaar uses various promotional techniques such as saal ke sabse saste teen din, Future card, Shakti card, using M.S.Dhoni as brand ambassador, Exchange offers such as junk swap offer, POP promotions. Print media, TV, Radio (FM) and road-side bill-boards are some of the many means used by Big bazaar for advertizing and effective communication. People People are considered to be one of the key assets in any organization and their importance is even more profound in the service sector. Big bazaars staff possesses some salient features such as: The staff is well trained for modern retail. Innovative thinking among the employees is encouraged at Big bazaar. Multiple payment counters, availability of stores staff for keeping baggage and presence of security guard at every gate. Process Some of the salient features of dispatch and purchasing area of goods include : Trolleys are available for carrying purchased items sufficient nos of counters for easy check-out are present. Information hoardings/banners for efficient identification of items at store Physical Evidence It deals with the final deliverable or the exhibit of written facts. The staff has standardized dress code to improve the overall appearance of the store (atmospherics). FINANCIAL ANALYSIS of PRIL PRIL Profit and Loss Statement Interpretation Total revenues have constantly been on the rise. This is partly due to the increasing sales resulting from aggressive expansion plans (opening up of outlets) of PRIL. PAT has also been on steady rise though it has flattened a bit in recent years probably due to higher operating costs, inability to transfer the increased cost to the customer etc. EPS has also been on a steady rise apart from a single occasion in 2007 when it went down. The reason could be a rights issue or other similar action leading to equity dilution. The return on capital employed has been decreasing YoY. This could because of concern for the company. The debt equity ratio has not been too volatile and has always been below 2 which is an indication of sound financial status of the company. Aggressive Marketing: Promotions 02 The promotional activity of the company, which says Nobody Sells Cheaper and Better! has differentiated Big-Bazaar (as a brand) in the minds of the customer. The punch-line has made its place in minds of customer. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among them sales Promotions is one of the leading activity or unique among all other activities has high influence on the customer walk-in. As sales promotions is the major force for Big-Bazaar, Big Bazaar take it very seriously especially during festivals special occasions by focussing aggressively on psychological emotional promotion strategies as per the demographic profile of the various consumers. About 60-70% of shopping for apparel, consumer durables, and home furnishing, among other things, happen during festivals. At least 40-50% takes place during the peak festival season, between September and November. According to Ashni Biyani, 23, a team is set up six months ago comprising experts on Indian mythology and religion, retail and even an expert on days, seriously targeted one-third of the 150 auspicious days in the Hindu calendar. They map all the communities in India on how they shop and how these calendars work. They focus to understand intuitively, their customs, their rituals, adding that this is the part of a larger strategy to engage customers and to attract that India which lives in the deep-rooted communities. Sabse Saste 3 Din: The best watershed for brand Big Bazaar was the introduction of the Sabse Sasta Din in January 2005, when the Indian Republic Day holiday was utilized to make sure that hordes of consumers descended on all Big Bazaars across the country to buy all kinds of household items cheap. There were scenes of customers actually vigorously fighting over items in-store long queues were seen in the store. Big Bazaar like previous years, attracted large crowds during its three day sales event called Sabse Saste 3 Din organised to celebrate the Republic Day. Depending on the results, the event is sometimes extended to 5-6 days as it happened in 2008. The promotional event being organised by Big Bazaar every year has assumed great significance over the years. A large number of customers look forward to this event as hefty discounts on a range of products are offered to the customers in partnership with the retail chains vendors on this occasion. This is, perhaps, the biggest sales event being organised by any retailer in the country. Big Bazaar, which sold merchandise worth Rs 140 crores in 2007, garnered revenues of over Rs. 280 crores during the year 2008 the growth still continues unexpectedly. As mentioned by Kishore Biyani, the whole focus is low margins pushing volumes aggressively during these times which make the Big-Bazaar stick to its core Brand-Personality. Wednesday and Weekend Bazaar: One of the most popular events Wednesday Bazaar presents terrific offers and irresistible discounts on majority of the products. The Concept was to aim at giving the homemakers the power to save the most on this day of the week. Even on weekends when the footfall is the highest, eye-catching offers and discounts are promoted. The weekend promotions differentiated from the Wednesday bazaar in terms of the offers cross-selling and not on reducing the price of a particular product. This way they were able to differentiate both the concepts focus on avoiding confusion while promoting it to the consumers and also attract different type of consumers during these durations. Special event promotions: Maha Bachat Sale: Big Bazaars incorporates such as on Independence day by having Maha Bachat Sale which did a business of 1.5 crores in its Bangalore store alone. Maha Bachat focuses on further reducing the price as compared to the Wednesday Bazaar. Also on auspicious occasions such as Akshaya Tritiya which again did a business of 150Cr on a single day in Mumbai Ahmedabad last year. An event offering discounts, benefits and privileges to senior citizens were created and promoted on the Senior Citizens Day. Monthly Bachat Bazaar: Big Bazaar understands clearly the habits of Indian consumers. In Monthly Bachat Bazaar the prices are reduced at the start of every month in order to target those consumers who bulk purchase the products and especially the commodities every month. Price Challenge Campaign: Reinforcing Big Bazaars USP of value proposition, Is se sasta aur accha kahin nahi scheme was launched. The challenges promise to offer twice the price difference, if the cost of any of the item found in the store is found to be higher than the market price. This doesnt mean that the consumer actually go to other shops in order to compare the prices, but due to this challenge of Big-Bazaar, the consumers had more faith trust on the Big-Bazaar and hence were confident seeing the confidence level of Big-Bazaar which again built a strong brand differentiation of Big-Bazaar for low pricing. Exchange Offers: This promotion primarily focused on letting people disposing off their junk and to gain something out of it in return i.e. Bring anything old take anything new. They could exchange their products and shop from a huge spectrum of discounted products. This gave the motivation factor to consumers to give their old belongings for something worth hence their old is not getting waste or is unvalued. Since the Indian consumers are very much value conscious, this strategy worked out very well. Big-Bazaar also made it sure that the campaign is actually not fooling the consumers around and is actually giving the desired value focusing on the fact that faith thrashed is never recovered in India. In- Store Communications: To ensure that no one misses out on an opportunity to gain from special offers, service boys ferry around a trolley with the product inside, announcing the scheme. Not only is this entertaining it also helps customers pick up the product from the trolley instead of walking up to the rack where it is on display. Language Customization: To make sure that non-English speaking customers dont feel alienated, the communication is also conducted in the local language. The communication is always unambiguous and direct. The Power of One Campaign: This initiative encourages customers to add One Rupee to their bill towards donation to a social cause. Big Bazaar makes an equal contribution and donates the entire proceeds to an NGO called Save the Children India. This is a selfless body which has been working for the welfare of children from marginalized sections of society. Corporate campaign: Big Bazaar has recently launched a corporate campaign which revolves around a family having a great time together. The brand anthem Khushiyon se Bhari Jholi connects with the customers at an emotional level positioning Big Bazaar as part of the happy moments. Future Cards: Specifically for Big Bazaar outlets these credit-cum-loyalty card which offer customers a slew of discounts and benefits across Future Group stores are co-branded with ICICI Bank. Customers receive four loyalty points for every Rs 100 spent at Future groups retail stores and one loyalty point for every Rs 200 spent outside the groups retail stores. This creates a vicious cycle for the customers to repeat their purchases and is especially done by the consumers during special occasions. School Jao Khushi Khushi Providing Discounts School related requirements accessories like school bags, water bottles, lunchboxes, shoes etc. Promotions include: Pencil Case for purchase of above Rs 500. Free shopping trip worth Rs 1000/- for Sending ones experience of the Best day that you had in school the most humorous the best one is selected as a winner and to avail the offer. Lucky draw for the lucky kids shop for Rs 1,000 above, drop in your kids name into the drop box 10 lucky kids were provided with the offer 30% off on an NIIT course Motivational offer for Kids: Shop for Rs 500 or above, Parents are told to drop in the kids painting, the best painting is sponsored for an art course. Doston ke saath khushiyon manao Individual are invited with friends more the merrier shopping with 1 friend entitles the individual with 10% discount, coming with two friends get 20% discount etc on the total bill. Friendship band to every walk-in A friend indeed -people were told to drop their best friends name in the drop-box and in lucky draw the winner could win the major prize A Car!! Special treatment emotional connect for the individual his/her friend -free massage, tattoos, horoscope etc were provided for purchases above Rs 500/- above during the friendship day. Diwali Dhamaka: This campaign especially remains open for longer duration Huge discounts are seen over the board If purchase is above Rs 300/- two pairs of diya were provided to the customers Tie up with known mithaiwala: if one purchases above 1000/- people can avail discounts of 45% or above on the mithai purchased from that mithaiwala. Motivating the home made mithai recepies: Purchasing goods worth Rs 500 above, females were pulled to send the recipe of their secret mithai the best judged recipe gets a complete set of Sanjeev Kapoors cook-books Diwali Manao Abroad winning through lucky draw on purchases worth Rs 1,000 or above. Christmas Joy: Across the board discounts. Big Bazaars special surprise Christmas gift on purchase of over Rs 1000/- or above. Christmas-Card Design Contest: Design next years Christmas card for children and a gift voucher worth Rs. 500 were given to the best card winner. Big Bazaar Christmas party focussing on points vouchers through festival focussed games. Happy-Hours: All the discounts/offers were hiked up in a fixed hr of a day eg: Buy X and get Rs 10 off on that day will become Rs 15 off. Mystery-Shopper: Everyday, one person is tagged as the mystery shopper i.e. a) 100th person walking through the door wearing all red b) 1st person walking through the door wearing all red These person gets the discount of 50% on the total bill. Apke kismat mein hai khushi: Lucky is happy Based on scratch card Get all that you pick in 60 seconds till reaching the billing counter Assured gift for the bulk takers: Choose a gift from the listed items if the bill is above 1000/- This is used especially to push the non-moving goods which is usually put in the listed free gift items. Banto khushiyan har ek ke sang: Social causes Khilone se khushi bate Toy drop box was set in the big-bazaar store and the concept was promoted to ask for the toys from the families then the toys were sent to the social organisations working for underprivileged childrens. This has helped the underprivileged, generate goodwill, and have also attracted the floor traffic to store at the large scale. Supporting a charity Support through charity: Donation to the charity on the individuals name for purchasing above a specified amount. Customers were given an ornament with his or her name on it to hang signifying the donation by the individual. Advertisements: Advertising for Big-Bazaar is an essential component of brand building. The advertisement focusing on brand building of Big-Bazaar is done through various ways, Some of the techniques applied are: Tag Line: One of the key components of Big Bazaar is its Tag Lines. Designed according to the demographic profile of customers in order to get connected easily with simple one-liners. The catch liners includes Chane ke bhaw kaaju, Stall ke bhaw balcony etc. 0306 Holistic Advertisement: Promotes the brand and creates awareness among people. It is not targeted at promoting each store but only creates an image of Big-Bazaar as low-cost shopping option. The store has advertised through TV, road-shows and also started reality show typed promotional campaign The Big Bazaar Challenge Promotions like Sabse Sasta Din is very successful strategy to get footfall. Print-Ads: Just before the launch of any new schemes Big-Bazaar spends heavily on advertisements in print media especially newspapers. This is done in order to create a buzz about the big-bazaar brand its upcoming schemes. TV-Ads: various channels are utilized properly, also as per the demographics cultural channels the schemes, promotions especially the common brand tag-line is aired in order to create top of the mind awareness Road side Advertisements: As a brand building exercise, big-bazaar displays bill-boards in prime locations as per the target people. Focus is more on the phrases which is targeted to the needs of the customers as per the market conditions at that particular point of time. Radio-Ads: The major focus through radio ads is in Tier-12 cities. And the prime emphasis is given on radio ads for promotions in order to inform customers for all the new happenings schemes at Big-Bazaar. Fashion-Shows: The latest innovation of the Indian iconic brand is FASHION @ BIG BAZAAR Desh Badla, Bhesh Badlo. In order to make an effort to take the Fashion to the masses, a three-day fashion show was organized by Big-Bazaar on the streets of Bandra, Mumbai. 1413 Brand Endorsement by Celebrity: For marketing and advertising its brand name, value endorsement co-branding is used by Big Bazaar. Earlier Himesh Reshammiya Sanath Jaisuriya was associated with Big-Bazaar. Also, recently the current campaigns are being associated promoted with the Indian cricket ODI captain Mahendra Singh Dhoni. Communication through Media: Heavy spending is carried out for proper position of Big Bazaar through the different mediums. Paper advertisements are released just before the launch of any new scheme, billboards are displayed on prime locations, frequent TVCs are aired in prime time in various Indian channels for the mass, advertisements on FM channels about the current happenings are aired etc. Below the Line Promotion: Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion. Big Bazaar, in association with Star India Pvt Ltd, has launched a collection of designer ethnic wear under the brand Star Parivaar. Above the Line Promotion: Advertisements in Newspaper, TV, Internet (own website which give online shopping service), Partnership with Bigfilx, Big FM 92.7. Aggressive Pricing Strategy The tag-line is Is se Sasta aur accha aur kahin nahi make Big-Bazaar to differentiate itself from competitors in terms of only pricing the value at that price. Hence it makes it very important for the Big-Bazaar to always focus on the its pricing strategies to keep the prices always low compared to the competitors whatever the market, economy or the external conditions is. They work on the model of economics of scale. There pricing objective is to get Maximum Market Share. The various pricing techniques used at Big Bazaar are: EDLP Every Day Low Pricing: Big-Bazaar as a brand is differentiated through low pricing strategies. Hence it promises delivers the lowest available price without stressing on coupon clipping, discount promotions waiting time, or comparison shopping. Promotional-Pricing: Low interest rate financing is being offered by Big-Bazaar. Psychological discounting (Rs. 99, Rs. 49, etc.) strategy is used as a promotional tool. Special Event pricing (Close to Diwali, Gudi Padva, and

Gaining Control of the Gene Responsible for Apoptosis Essay -- Apoptos

Gaining Control of the Gene Responsible for Apoptosis When we gain control of the gene responsible for the phenomenon of apoptosis, we will be in control of aging. We are finding more evidence every day, indicating genetic links to all sorts of factors in the human being. We are just now beginning to scratch the surface of our own genetics. A landmark discover has just been unveiled: In February [2001], the two groups charting the human genome published their results—the entire 3 billion base pair sequence. The only definitive conclusion so far: Humans are far more complicated than we thought. †¦Eric Lander, director of the Whitehead Center for Genome Research in Cambridge, Massachusetts †¦ adds: â€Å"within a decade, we will understand a lot about the causes of diseases. Understanding, however does not translate into cures.† (Sinha 43) With this research we will uncover more factors that our genetic code regulates, many factors that were previously believed to be random events. Spontaneous cell death, as it turns out is not spontaneous at all, but genetically predetermined at conception. Cell death is an essential part of life. The cells in our bodies are constantly dividing, producing hundreds of thousands of new cells every second. To maintain balance, for every new cell, another cell must die. Our cells are programmed to kill themselves through a process called apoptosis. This in-built program of cell suicide prevents cancer by eliminating cells with damaged genes (Cotran 18). Similarly, our bodies replace cells with a new type of cell when a change is needed, such as during embryonic development (Cotran 18). To illustrate this point, we look at one of Dr. Adamchak’s â€Å"stories of physiology,† as taught from Martini... ... Schneider, Edward, L. New York: Plenum Press, 1978 Cech, T. â€Å"Life at the End of the Chromosome: Telomeres and Telomerase.† 20 Sept. 2000, National Institute on Aging, NIH Massur Auditorium, 18 March, 2001. . Cotran, Tucker, and Vinay. Robbins Pathologic Basis of Disease 6th ed. Philadelphia: Saunder, 1999 Heydari, Ahmad, R. Understanding the Secrets of Aging and Cancer Through Nutritional Intervention. 3 January, 2001, Heydari Laboratory, Wayne U., 19 March, 2001, . Leeuwenburgh, C., Pollack, M. Mitochondrial control of Apoptosis in Aging and Exercise. 21, January, 1999 Aging Biochemistry Laboratory, College of Health and Human Performance, U. of Florida, 19 March, 2001, . Martini, Frederic, H. Fundamentals of Anatomy and Physiology. 4th ed. New Jersey: Prentice Hall, 1998 Sinha, G. â€Å"Our Genes Exposed.† Popular Science. May 2001: 43

Digging by Seamus Heaney

Digging -by seamus Heaney The poet, Seamus Heaney uses simple words in his poem which is beautifully portrayed as well as easy to understand. The poem is basically about the poets respect and admiration of his father's and grandfather's hard work. The poem begins in the present tense form. The poet, Heaney, is in his room, writing while his father is digging. It can be assumed that the poet is near a window so that when he looks outside he can see his father digging. It is important to note that Heaney â€Å"looks down† at his father's â€Å"straining rump†.Literally his position at the window is elevated but we also get the sense that Heaney somehow feels superior to manual work and that he does not like this feeling. The next stanza takes us back to previous years before his father's retirement from farming: â€Å"Bends low, comes up twenty years away†. We move effortlessly and beautifully from the present day flowerbed to the previous years potato drills. The poet then begins to describe his father's skills. The paradoxical â€Å"coarse boot nestled† shows the physicality and hardwork of digging alongside the love his father has for it.Heaney uses a two line stanza beginning with the exclamatory â€Å"By God† to take us further back to his grandfather's digging skills. The exclamation and the conversational tone add a feeling of being with Heaney as he reminisces. Neatly Heaney has taken us back to his forefathers to show that working with the land has always been a tradition in the family. He has broken this chain by choosing to become a writer. The next stanza is a memory of visiting his grandfather as he cuts peat from the bog.The â€Å"bottle corked sloppily with paper† reflects Heaney's clumsiness in practical matters but also a different use of paper to the one he is really skilled at. This is a family proud of their achievements which are measured by a spade and the ability to handle one: â€Å"My grandfather could cut more turf in a day than any other man on Toner's bog†. The penultimate stanza reveals the difficulties created by Heaney's wish to write. The â€Å"curt cuts through living roots† are not only the sharp edge of the spade cutting through living turf.They are the sharp words spoken as Heaney cuts his ties with his family's traditional means of earning a living. And so we return to the beginning lines of the poem with the significant change from â€Å"as snug as a gun† to â€Å"I'll dig with it†. Heaney recognizes that his skill with a pen is comparable to that of his forefathers with a spade. He also realizes that he can continue the love for skilled work with the land through his writing. Just as his grandfather was â€Å"digging down and down for the good turf† so will Heaney dig down and down for the good stuff that makes his poetry so exquisite.

Vomiting

Your body has a few main ways to respond to an ever-changing, wide variety of invaders and irritants. Sneezing ejects the intruders from the nose, coughing from the lungs and throat, diarrhea from the intestines, and vomiting from the stomach. Vomiting is a forceful action accomplished by a fierce, downward contraction of the diaphragm muscle. At the same time, the abdominal muscles tighten against a relaxed stomach with an open gastroesophageal sphincter. The contents of the stomach are propelled up and out. As part of a bodily reflex, you may produce more saliva just before vomiting. Vomiting is a complex, coordinated reflex orchestrated by the vomiting center of the brain. It responds to signals coming from: †¢The mouth, stomach, and intestines †¢The bloodstream, which may contain medicines or infections †¢The balancing systems in the ear (motion sickness) †¢The brain itself, including unsettling sights, smells, or thoughts An amazing variety of stimuli can trigger vomiting, from migraines to kidney stones. Sometimes, just seeing someone else vomit will start you vomiting, in your body's effort to protect you from possible exposure to the same danger. Vomiting is common. Almost all children will vomit several times during their childhood. In most cases, it is due to a viral gastrointestinal infection. Spitting up, the gentle sloshing of stomach contents up and out of the mouth, sometimes with a burp, is an entirely different process. Some spitting up is normal for babies, and usually gets gradually better over time. If spitting up worsens or is more frequent, it might be reflux disease. Discuss this with your child's doctor. Most of the time, nausea and vomiting do not require urgent medical attention. However, if the symptoms continue for days, they are severe, or you cannot keep down any food or fluids, you may have a more serious condition. Dehydration is the main concern with most vomiting. How fast you become dehydrated depends on your size, frequency of vomiting, and whether you also have diarrhea.

How to Speak English

How to Speak English Most English learning boils down to the question of how to speak English. There are other goals as well, but learning how to speak English will help you communicate with others, and lead to better test scores on the TOEFL, TOEIC, IELTS, Cambridge and other exams. In order to know how to speak English, you need to have a plan. This guide on how to speak English provides an outline that you can follow to learn to speak English. If you already speak English, this guide will help you more quickly improve your English speaking skills. Difficulty Average Time Required From Six Months to Three Years Heres How Discover Which Type Of English Learner You Are When learning how to speak English you first need to find out what type of English learner you are. Ask yourself questions such as Why do I want to speak English? Do I need to speak English for my job? Do I want to speak English for travel and hobbies, or do I have something more serious in mind? Here is an excellent worksheet What Type of English Learner? to help you find out. Understand Your Goals Once you know what type of English learner you are, you can begin to better understand your goals. Once you know your goals, youll better understand what you need to do to speak English well. This is similar to understanding what type learner you are. Write down a list of the things you would like to do with your English. Would you like to speak English fluently in two years? Would you like to have enough English to travel and order food in a restaurant? Understanding exactly what you want to do with English will help you learn how to speak English because you will work towards your goals. Find Out Your Level Before you begin to learn how to speak English, youll need to know where to begin. Taking a level test can help you understand what level you are at and then you can start using resources appropriate for your level in order to learn how to speak English well. Of course, youll not only learn how to speak English, but also how to read, write and use English in a variety of settings. These quizzes will help you find your level. Start with the beginning level test and then move on. Stop when you get less than 60% and begin at that level. Beginning TestIntermediate TestAdvanced Test Decide On Learning Strategy Now that you understand your English learning goals, style and level its time to decide on an English learning strategy. The simple answer to the question of how to speak English is that you need to speak it as often as possible. Of course, its more difficult than that. Start off by deciding which type of learning strategy you will take. Do you want to study alone? Do you want to take a class? How much time do you have to dedicate to English study? How much are you willing to pay to learn to speak English? Answer these questions and you will understand your strategy. Put Together A Plan For Learning Grammar If you want to know how to speak English, youll also have to know how to use English grammar. Here are my five top tips on how to speak English with good grammar. Learn grammar from context. Do exercises that have you identify tenses and from within a short reading or listening selection. When learning how to speak English you need to use your muscles. Read your grammar exercises aloud which will help you learn to use correct grammar when speaking. Dont do too much grammar! Understanding grammar doesnt mean you speak. Balance grammar with other English learning tasks. Do ten minutes of grammar each day. Its better to only do a little every day than a lot once a week. Use self-study resources at this site. There are lots of grammar resources you can use here on the site to help you improve. Put Together A Plan For Learning Speaking Skills If you want to know how to speak English, youll have to have a plan for speaking English every day. Here are my top five tips to make sure you speak - not just study - English every day. Do all exercises using your voice. Grammar exercises, reading exercises, everything should be read aloud. Speak to yourself. Dont worry about someone hearing you. Speak out loud in English to yourself often. Choose a topic each day and speak for one minute about that topic. Use online exercises and speak in English using Skype or other programs. Heres some practice English speaking sheets to get you started. Make lots of mistakes! Dont worry about mistakes, make many and make them often. Put Together A Plan For Learning Vocabulary To make sure you know how to speak English about a wide range of topics youll need plenty of vocabulary. Here are some suggestions and resources to get you started. Make vocabulary trees. Vocabulary trees and other fun exercises can help you group vocabulary together for faster learning. Keep track of new vocabulary youve learned in a folder. Use visual dictionaries to help you learn more vocabulary faster. Choose to learn vocabulary about subjects you like. Theres no need to study vocabulary that doesnt interest you. Study a little bit of vocabulary every day. Try to learn just two or three new words / expressions every day. Put Together A Plan For Learning Reading / Writing If you want to learn how to speak English, you may not be too concerned with reading and writing. Still, its a good idea to learn how to read and write in English, as well as learn how to speak English. Remember to use your own native language reading skills. You dont need to understand every single word. Practice writing short texts on blogs or for comments at popular English learning web sites. People expect errors at these sites and youll feel very welcome. Read for pleasure in English. Choose a subject you like and read about it. Dont translate directly from your own language when writing. Keep it simple. Put Together A Plan For Learning Pronunciation Learning how to speak English also means learning how to pronounce English. Learn about the music of English and how it can help with English pronunciation skills. Find out about typical pronunciation mistakes people speaking your native tongue make. Consider using a pronunciation program to help you learn better pronunciation through practice. Get a dictionary that has good phonetic transcriptions to help you understand the sounds of English. Use your mouth! Speak out loud every day the more you practice the better your pronunciation will become. Create Opportunities To Speak English Using English as often as possible is the key to learning how to speak English well. Join English learning communities online to practice speaking English with others using video chatting software. Join local clubs that focus on speaking English, speak to tourists and give them a helping hand. If you have friends who are learning to speak English, set aside 30 minutes every day to speak English together. Be creative and create as many opportunities as possible to speak English. Tips Be patient with yourself. It takes a while to learn how to speak English well. Remember to give yourself time and treat yourself well.Do everything everyday, but only do ten to fifteen minutes of the more boring tasks. If you want to improve listening skills, just listen to the radio fifteen minutes rather than an hour. Do ten minutes of grammar exercises. Never do too much English. Its better to do just a little bit every day rather than a lot only twice a week.Make mistakes, make more mistakes and continue to make mistakes. The only way you will learn is by making mistakes, feel free to make them and make them often.Learn how to speak English about the things you like doing. If you enjoy speaking about the topic, it will be much easier for you to learn how to speak English well in a shorter amount of time. What You Need PatienceTimeWillingness to make mistakesFriends who can speak English with youBooks or internet resources in English

Assignment Example

Assignment Example Assignment – Book Report/Review Example CONTENT: The president highlighted the key points in the action plan and the way in which the administration proposed to hold BP responsible for the clean up as well as extract compensation and damages from them. The president was clear about the way in which he intended to address the root causes of such incidents and not repeat them. The president also made it clear that this was not the last battle that the US is going to face and that the nation must be prepared to face the challenges in the future as well.INTRODUCTION: Because there has never been a leak this size at this depth, stopping it has tested the limits of human technology.PARTITION: Tonight I’d like to lay out for you what our battle plan is going forward:   what we’re doing to clean up the oil, what we’re doing to help our neighbors in the Gulf, and what we’re doing to make sure that a catastrophe like this never happens again.  CONCLUSION: The oil spill is not the last crisis America w ill face.   This nation has known hard times before and we will surely know them again.   What sees us through -– what has always seen us through –- is our strength, our resilience, and our unyielding faith that something better awaits us if we summon the courage to reach for it.DELIVERY: The strength of the speech was the force with which President Obama made his points. The body language as well as the tone of the speech inspired confidence. The weakness of the speech was it should have been less cerebral.AUDIENCE ANALYSIS AND ADAPTATION: As I mentioned in the last sentence, the speech should have addressed the issue of those segments that make up the majority according to the demographic composition of â€Å"middle America†.OVERALL EVALUATION: The greatest strength of the speech is the oratory and the way in which the speech was composed. In my opinion, there is no apparent weakness.ReferencesRemarks by the President to the Nation on the BP Oil Spill. 15 June 2010. 26 June 2010 .